After last year's successful inaugural event, the show is to be held in the town once more, taking place this Saturday in the main hall of St George's College.

And in addition to the contest to find the best bodybuilders, the organisers are also staging a Miss Bikini Beach contest this year.

The event is being organised by Sleaford's New Image Gym and Helen Dawson of the gym said: "It will be the first time we have held a Sleaford Miss Bikini Beach contest.

"We are looking for girls over 16 who have a great figure to take part. The prize for the winner includes a great trophy, publicity in magazines and local newspapers, plus a cash prize donated by one of our main sponsors - wabba.co.uk

"We are not looking for beefy female bodybuilders, just a girl with a nicely toned physique."

Anyone interested in entering either the Mr Lincolnshire Show or the Bikini Beach contest should contact Mark Dawson at New Image Gym on 01529 309400 between 9am and 5pm, Monday to Friday, or email newimage.gym@virgin.net